# The GTM Circle

> An invite-only network of today's top Seed through Series D B2B GTM leaders, facilitated by focal.vc. Members join member-initiated roundtables (2–4x a month) and a private Slack community. Membership is free but highly curated. US and Canada.

## Key pages
- [Home](https://www.gtm-circle.com/): what the community is and who it's for
- [Apply to join](https://www.gtm-circle.com/apply): membership criteria and application
- [GTM Insights](https://www.gtm-circle.com/insights): essays and hot takes from members

## Insights
- [Hiring a VP of Sales is not a go-to-market strategy](https://www.gtm-circle.com/insights/vp-of-sales-is-not-a-strategy): Bringing in a senior sales leader before you understand your motion doesn't create one. It just adds cost.
- [Your attribution efforts are a waste of time, money, and sanity](https://www.gtm-circle.com/insights/attribution-is-a-waste): The dashboard that promises to tell you what's working is usually the thing quietly telling you nothing.
- [Companies are buying ChatGPT when they need Excel](https://www.gtm-circle.com/insights/chatgpt-when-you-need-excel): Reaching for the most advanced tool is easy. Knowing which problem you actually have is the hard part.
- [75% of the calls your VP of Sales joins should be customer calls](https://www.gtm-circle.com/insights/vp-sales-customer-calls): A sales leader who lives in internal meetings slowly forgets what the market is telling them.
- [Most early-stage startups should not have a partnerships function](https://www.gtm-circle.com/insights/no-partnerships-function-early): Partnerships feel like free distribution. Early on they're usually a slow way to avoid selling.
- [Stop forcing channels. Distribution isn't one-size-fits-all](https://www.gtm-circle.com/insights/distribution-not-one-size-fits-all): The channel that made another company famous is not automatically yours to copy.
- [Most companies are adopting AI to check boxes, not solve real problems](https://www.gtm-circle.com/insights/ai-to-check-boxes): “We're using AI” is a status update. It is not a strategy, and buyers can tell the difference.
- [AI ain't the only answer](https://www.gtm-circle.com/insights/ai-aint-the-only-answer): The best GTM teams reach for AI when it wins, and for a human, a process, or a phone call when those win instead.
- [Most GTM teams don't understand the real job of a press release](https://www.gtm-circle.com/insights/real-job-of-a-press-release): A press release rarely drives pipeline. Used well, it does something more durable.
- [Your tech won't scale until you solve the workflow](https://www.gtm-circle.com/insights/solve-the-workflow): New tools rarely fix a broken process. They just let you run it faster and break sooner.

## About
- Facilitated by focal.vc, a pre-seed venture firm that invests up to $1M in US and Canadian software founders from the start.
- Full article text: https://www.gtm-circle.com/llms-full.txt