Hot takes from inside The GTM Circle
Unfiltered GTM opinions from the people running revenue at today's fastest-growing startups.
Hiring a VP of Sales is not a go-to-market strategyBringing in a senior sales leader before you understand your motion doesn't create one. It just adds cost.Your attribution efforts are a waste of time, money, and sanityThe dashboard that promises to tell you what's working is usually the thing quietly telling you nothing.Companies are buying ChatGPT when they need ExcelReaching for the most advanced tool is easy. Knowing which problem you actually have is the hard part.75% of the calls your VP of Sales joins should be customer callsA sales leader who lives in internal meetings slowly forgets what the market is telling them.Most early-stage startups should not have a partnerships functionPartnerships feel like free distribution. Early on they're usually a slow way to avoid selling.Stop forcing channels. Distribution isn't one-size-fits-allThe channel that made another company famous is not automatically yours to copy.Most companies are adopting AI to check boxes, not solve real problems“We're using AI” is a status update. It is not a strategy, and buyers can tell the difference.AI ain't the only answerThe best GTM teams reach for AI when it wins, and for a human, a process, or a phone call when those win instead.Most GTM teams don't understand the real job of a press releaseA press release rarely drives pipeline. Used well, it does something more durable.Your tech won't scale until you solve the workflowNew tools rarely fix a broken process. They just let you run it faster and break sooner.